Resolution,
Passion, Commitment
Amilya
Antonetti spent the first years of her son’s
life in hospital emergency rooms. Doctors
offered her short-term remedies for her newborn’s
frightening breathing difficulties, severe
rashes and heart breaking tantrums but no
one seemed to be able to tell her why he was
continually ill. Without answers or compassion
there was a moment when a doctor even advised
her to “let him go.” Unwilling
to give up, Amilya decided to take it upon
herself to find out what was making David
so violently sick.
Amilya quit her successful executive career
and committed herself to her son. Soon she
pieced the complex puzzle together and discovered
it was the ingredients in common household
products that were slowly killing him as she
unsuspectingly cleaned her home. She immediately
began researching natural products, and with
the help of her grandmother discovered a recipe
to make pure cleaning products right on her
own stove. Her kitchen was her lab and neighbors,
friends and family become her test market.
Amilya knew to make real changes in the health
of our children, our families and comunity
she would need to change a long standing industry
and get her natural soap line selling side
by side leading products in main stream supermarkets
to allow consumers to make a safer choice.
Experts, the industry, family and friends
all said it could never be done. A decade
later, not only did she move her natural products
into the major grocery chains across the USA
and Canada, she helped redefine the cleaning
aisle and usher in the “human and earth
friendly” movement which consumers embrace
in waves today.
Amilya has received numerous entrepreneurial
awards and been lauded by her peers. Her story
of Amilya’s Soapworks has appeared in
books, newspapers, magazines such as Chicken
Soup for the Entrepreneurial Soul, People,
Working Mother, First for Woman, Smart Money,
Inc. and Time. She has been featured on Oprah,
CBS This Morning, Extra, and countless international
radio and television shows. Amilya was a favorite
guest of “The Big Idea with Donny Deutsch”
and her “Smart Choice Mom” lifestyle
and organization tips can be read in Parent
and Child and Family Circle Magazines.
Her first book, Why David Hated Tuesdays has
continued to make her a much sought after
guest and public speaker. Amilya has addressed
audiences along side the greatest speakers
of our generation, including Tony Robbins,
Zig Zigler, Oliver North, Katie Couric and
Hillary Clinton.
With the sale of Soapworks she has moved on
to the helm of AMA Productions, Inc and Amilya.com
which delivers real world information, products
and services to help 21st century consumers
make smarter, healthier lifestyle choices.
And together with three other of the country’s
top entrepreneurs she has co-founded “The
Lucky Napkin” a venture catalyst firm
dedicated to helping others birth their great
ideas and change the landscape of the market.
Amilya is living her life doing what she loves:
speaking, writing and illuminating the pathway
for others. But as busy as she is Amilya never
forgets her first job, which is a mother of
a now 15-year-old son David and her 2-1/2
year old daughter. They remain and will always
be her purpose in life as well as her first
passion.
